Capital Markets Days, also known as Investor Days, have become firmly established on the capital market as a way of informing existing investors and getting to know new investors. The group of participants can be made up of fund managers, asset managers, analysts, bankers and other capital market participants. In principle, the composition of the group of participants should be carefully considered with regard to the individual company situation. It is advisable to organize a Capital Markets Day once a year.
To ensure that the Capital Markets Day is a success, access for participants should be as simple and attractive as possible. For example, a guided tour of a company may appear to make sense at first glance, but travelling to a rather remote company location may be a disadvantage. A CMD at a trade fair with a good location may be a better option. A common option is to organize the Capital Markets Day as a hybrid event so that both virtual participation and face-to-face networking are possible. Organizing a purely virtual event can also be considered and would no longer be unusual on the capital market.
A Capital Markets Day offers management the opportunity to present the company’s new corporate strategy, current financial data or new products and developments to those in attendance. In this way, a CMD can help to communicate important topics and messages to the community and categorize new developments in the interests of the company.
In addition to the official part of the event, it is advisable for the management to also seek out a place in the crowd and cultivate relationships with the stakeholders present. It is important that individual participants are not favoured with exclusive information and that no insider information is disseminated.
With regard to the CMD, holistic planning of communication activities is important. For example, when a new corporate strategy is presented, companies can take the opportunity to publish accompanying corporate news. In this way, the benefits of the CMD can be maximized through broad corporate communication, and all stakeholders and the capital market are kept equally informed.
It is also best practice to set up a separate section on the investor relations website for the CMD. Companies can make the CMD documents available there, integrate a live stream and provide a recording of the Management Board presentation afterwards.